What would the world be without packaging? And what does the consumers think about this?
The questions are most probably wrong, as we all know this is no black nor white matter as the packages fills an important role in transporting our food and other goods. What is interesting is how new means of handling food is emerging due to sustainable and customer driven demands.
Rowan, the founder of Gram, the packagage-free store at the Saluhall in Malmö will address these aspects and new trends.
Rowan Drury is founder of Gram, Sweden’s first package-free grocery store opening in November at Malmö Saluhall.
Gram provides a new way to buy food. The store has no packaging, just hundreds of products from local farms and makers, as well as store-cupboard essentials from around the world. Customers can bring their own containers (jars, boxes, bags, etc.) which they first weigh, and then fill. You can buy as little or as much as you need because everything is sold loose and by weight.